Events — live music — Mulhouse area (France)
A festival fills up months before the first chord.
For the LBI Festival — rock and blues in the Mulhouse area, headlined by Manu Lanvin — Studio Atmos runs the video communications on an ongoing basis: social media teasers, a long-running documentary.
Full interview — Manu Lanvin
My Name Is — Chanteur des ruelles
Vagabonde Show
THE CONTEXT
A rock and blues festival that sells before it exists
The LBI Festival programs rock and blues in the Mulhouse area, headlined by Manu Lanvin. Like any live event, it runs into a paradox: the audience has to buy, months in advance, something that doesn't exist yet. No venue to visit, no product to try — a promise. Video isn't decoration here: it's what makes the festival exist before the festival happens.
THE BRIEF
Ongoing management, not a one-off shoot
The usual reflex: bring in a videographer on the day, then post an aftermovie once attention has already faded. The LBI Festival made a different choice — handing Studio Atmos the video communications for the long haul. Teasers as artist announcements roll out, documentary footage gathered throughout the entire preparation, a publishing calendar held week after week. Same approach as on the Mulhouse Fashion Week: the final deliverable is only the visible part, the value gets built in the planning that precedes it.
THE SETUP
Two formats, two paces
The teasers keep the tension alive on social media: announcements, behind-the-scenes prep, the build-up to the day. The documentary is shot over the long term — rehearsals, setup, concerts — and keeps working after the event too: partnership decks, next year's ticket sales, a record of the project. All under one consistent art direction.
THE METHOD
Art direction as the backbone
An event that communicates in fits and starts — a poster here, an isolated teaser there — blurs its own image. On the LBI Festival, the framework was set from the start: tone, editing rhythm, visual language. Each teaser echoes the last without repeating it, and the documentary follows the same line. That's what separates a communications strategy from a string of videos — and it's exactly the territory of a custom engagement: events, brand campaigns, art direction, documentary.
WHERE THE PROJECT STANDS
An active engagement, results still being consolidated
The project is ongoing: teasers go out as announcements land, the documentary shoot is following this year's preparation. Numeric results will be published here once the period is consolidated — Studio Atmos only shows verified figures, never estimates. In the meantime, other event projects are visible on our work page.
An event that needs to exist before the day itself?
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